Light read; with good pieces of advice for those that are finding their way in a Corporate Sales world. I would say that the content adds little value for sales to "small enterprises" (where service is not so important) where retail activity dominates.
I would give it as recommended reading to a new Sales person moving into this career from a different arena. It does not really add great value to a seasoned Sales person; yet, it could provide a valuable check-list to have by your elbow if you have to manage an unexperienced sales force."
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